#39 - Lucy Dodds - How to Create a Comprehensive Guide Hub That Your Audience Cares About

Summary: Lucy is a content marketer and SEO and works at the great UK agency https://www.evolvedsearch.co.uk/. Lucy talked at Brighton SEO, the Best SEO and marketing conference around. (seriously guys, I can't make his more obvious, you need to invite me as a speaker to Brighton :D)   Content hubs are something that a lot of companies try to do, but also something that is somehow easy to fail at. Lucy has experience in building them and tells that in detail on how you can do it too. Done correctly, content hubs can be a great addition to your content and a big SEO asset. lucy.mp3 Lucy: And then we try to see how we can categorize those in a way that makes sense because you'll result in hundreds, if not thousands, of question based keywords, which is really confused. Peter: This is time for marketing the marketing podcast that will tell you everything you've missed when you didn't attend The marketing conference. Peter: But before we go to the podcast, my name is Peter and I'm your host. I'm an NCO myself. I help internal and external teams and companies, start ups and agencies move their CEOs step forward. If you're looking for an SEO audit or help with your SEO strategy, find me at SEO as SY. Hello and welcome to the Time for Marketing podcast, the marketing podcast that brings you the best marketing conference speakers and makes them sum up their presentation in five minutes. My name is Peter, and I'll be your host today. This is episode number 39, and we're slowly approaching the 40 second episode. Well, you will get all the answers to all of your marketing questions, and then I'll probably stop. If you can get people that are interested into marketing. To listen to this podcast, send them the URL. Time for marketing dotcom. This is time and then the number four marketing dotcom. Or just tell them to Google. Time for marketing. We are having a great episode tonight with me on the podcast recording is Lucy Dodds. Lucy, how are you? Lucy: I'm great, thanks. How are you? Peter: I'm all right. How is life on the Big Island next to Europe that used to be Europe, but isn't anymore? Lucy: It's OK. Lockdown is hopefully ending for us. Soon everyone's getting vaccinated. It's hopefully going to be a much better summer than it was last year. Peter: All right. And of course, working on a marketing agency, everything is crazier. There is more money that is more work and everyone is buying online. Is that right? Lucy: That is definitely right. I think we've felt the busyness. Very much so, especially in the last few months. But it's really good to see clients are able to grow up because of unfortunately, a lot of businesses have had some bad times because of COVID. So I'm really excited that people can take this opportunity to start growing their businesses and now things are getting going again. So it's a really good thing now. Peter: You work at the evolved search, you're the senior content marketing consultant. What is what do we do? Lucy: Yes. And so evolve. Search is based in Newcastle, upon Tyne, and we are a search agency that specialise in automotive, retail and finance clients. And my role as a content consultant is a mixture between creating the onsite side of content and doing consultancy for my clients on that, as well as creating content marketing campaigns for digital PR link building things like that. But it's mostly the onsite side that like. Peter: Newcastle, is that a different Newcastle next to the Newcastle upon Tyne, Lucy: As a Newcastle upon Tyne and further down the country as Newcastle under Lyme? I think there's a bit of a confusion on that, but we're not Peter: Good, but you ought to do big city Newcastle. Ok. Yeah. What's your favourite at work when you do content marketing consulting? Lucy: I think it's a bit of a cop out because this is what I did my talk on, but it's probably going to be guides just because I've been able to learn a lot about them in my time across a national career, and it's been just