Summary: No matter what industry your business is in, you’ve likely got customers or clients that you have to interact with. But, how do you know if you’re really connecting with them?<br><br>Do you know their needs, wants, or desires? Sure, maybe you do your fair share of market research, but do you have a connection with your clients that goes beyond the statistics? <br><br>Have you developed a relationship, as much as possible in your field, that helps you intuitively anticipate their needs, even their motives, for buying your products or hiring your services?<br><br>For some business owners, a client can become little more than a number; a means to a profitable end. Well, hopefully profitable. But, in our experience, this approach backfires!<br><br>If you’ve ever found yourself seeing clients this way, then it probably wasn’t too long before you discovered that the ends don’t justify the means, at least not in the long run. <br><br>Your relationship with your customer is the primary lifeline you have to a healthy and profitable future. <br><br>Here’s the deal: no matter what business you have, what product or service that you offer, “You are in the people business”, first and foremost. <br><br>So, how do you create a culture of consistent care for clients in your business? And how can you effectively communicate that care - through your team - to your customers?<br><br>On today’s episode, Joel and Brian take a deep dive into the motivation and methodology behind developing a stronger connection with your customer. <br><br>Don’t miss this episode!<br><br>Chris
