Loyalty Learnings from a 25+ Year Career – AIR079




AFF on AIR Podcast show

Summary:  <br> <br> Phil Hawkins has worked in loyalty programs for 25 years, and was most recently the Chief Operating Officer at Flybuys in Australia.<br> <br> In this episode, Matt chats to Phil about some of the things he's learned during his career in loyalty. Find out what happens behind the scenes, what makes a good (or bad) loyalty program, and why elite status tiers wouldn't work for a retail loyalty program like Flybuys.<br> <br>  <br> <br> Episode contents:<br> <br> 1:16 - Fortnightly news round-up<br> 9:48 - Interview with Phil Hawkins<br> 33:47 - Matt travels to Switzerland<br> <br>  <br> <br> Links:<br> <br> AFF on Air Discussion thread - a dedicated AFF thread to discuss the podcast and ask questions<br> <br>  <br> <br> Frequent Flyer Gazette articles referenced in the fortnightly news round-up:<br> <br> Overview of Australian State &amp; Territory Entry Requirements<br> Qantas Continues Status Extensions Until December 2022<br> Virgin Boosts Status Credits Until 30 June 2022<br> Singapore Airlines Returns to Darwin &amp; Cairns<br> Qatar Airways Privilege Club Switches to Avios<br> Nasty Change to Australia’s Tourist Refund Scheme