Summary: Antonio Garcia-Martinez (@antoniogm), author of The Pull Request, joins Erik Torenberg and Ian Cinnamon on this episode. Takeaways:<br><br>- The first version of ads on the web, banner ads, looked like ads in the newspaper, because often the new version of media looks like the last version of media — that’s skeuomorphism.<br><br>- Apple’s app tracking transparency is breaking the model for Facebook and Snap.<br><br>- Antonio says there won’t be a media ecosystem in Web 3 without attribution.<br><br>- The advent of balanced and nuanced journalism decades ago was a luxury born of ads.<br><br>- We will likely live in a Web 2.5 world for a while where incumbents won’t lose their fiefdoms but there will be new experiences and new spaces to conquer.<br><br>- Web 3 is both private and public — Visa doesn’t post all your transactions the way on-chain payments reveal them.<br><br>- The average user trades privacy for other things and as the scale of Web 3 grows, privacy will likely become less of a focus.<br><br>Antonio’s posts on ads and Web 3:<br><br>Attribution rules the world (and it'll rule Web3 too)<br><a href="https://www.thepullrequest.com/p/attribution-rules-the-world-and-itll" rel="noopener">https://www.thepullrequest.com/p/attribution-rules-the-world-and-itll</a><br><br>Everything is an ad network: How to pay for Web 3<br><a href="https://www.thepullrequest.com/p/everything-is-an-ad-network" rel="noopener">https://www.thepullrequest.com/p/everything-is-an-ad-network</a><br><br>Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.<br><br>Check us out on the web at <a href="http://www.villageglobal" rel="noopener">www.villageglobal</a>.vc or get in touch with us on Twitter @villageglobal.<br><br>Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. <a href="http://www.villageglobal.vc/signup" rel="noopener">www.villageglobal.vc/signup</a>
