Summary: For any business that wants to stay in operation, the most important thing they can do is understand their customers. American Express has invested substantial time and effort in their Customer 360 product to achieve that understanding. In this episode Purvi Shah, the VP of Enterprise Big Data Platforms at American Express, explains how they have invested in the cloud to power this visibility and the complex suite of integrations they have built and maintained across legacy and modern systems to make it possible.
