Summary: Apple seems to want to shove more ads down our throats. Benjamin and Zac discuss the careful line Apple must walk to not lose customers at the expense of infinite revenue growth. Also, iOS 16 beta 6 is out as Apple heads to weekly beta cycle ahead of an expected iPhone 14 event on September 7. Plus, Zac finally had a chance to try out Stage Manager and put it through its paces. Sponsored by Things: The award-winning to-do app for iPhone, iPad, and Mac. Sponsored by BetterHelp: As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp.com/MacHappyHour. Sponsored by New Relic: That next 9:00 p.m. call is just waiting to happen, get New Relic before it does! You can get access to the whole New Relic platform and 100GB of data free, forever – no credit card required. Sign up at NewRelic.com/happyhour. Follow Zac Hall @apollozac Benjamin Mayo @bzamayo Read More Bloomberg: iPhone 14 event slated for September 7, release on September 16Report: iPhone 14 Pro price increase could be $100, offset by more storagewatchOS 9 beta 6 is now available to developers and public testersApple sets new deadline for corporate employees to return to the office three days a weekiOS 16 beta 6 gives users more control over battery percentage in Low Power ModeiOS 16 beta 6 now available as Apple finalizes features ahead of September launchReport: Apple wants to triple its revenue from ads business, likely expanding Search Ads to Maps appApple September event: iPhone 14, Apple Watch Series 8, iOS 16 release date, and more. Listen to more Happy Hour Episodes Subscribe Apple PodcastsOvercastSpotify Listen to more 9to5 Podcasts Apple @ WorkAlphabet ScoopElectrekThe Buzz PodcastSpace ExploredRapid Unscheduled Discussions Enjoy the podcast? Shop Apple at Amazon to support 9to5Mac Happy Hour or shop 9to5Mac Merch!
