Summary: NIke had invested a fortune to bring one of their Elite runners to the finish line of a marathon in under 2 hours. Eliud Kipchoge did just that. Of course, Nike monopolized on the event by creating a "special" racing shoe for him to wear which will pay them back a 1000 times over. The question is... IF Eliud Kipchoge was paid to attempt the Marathon record Barefoot would he ave been able to better or at least match his amazing finish time? Blue Benadum and I discuss.
