Summary: Customer relationship management or CRM is the buzzword du jour in business circles. To hear some proponents talk about it all a company needs to do is buy and install a sophisticated CRM software package to maximize its returns from customers. Wharton faculty members point out however that making CRM work involves doing a lot more.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
