Summary: J. Scott Armstrong is a marketing professor at Wharton and author of the recent book Principles of Forecasting. In the article that follows he talks about role-playing as a tool for business and government leaders who face crucial decisions in situations ranging from military clashes to marketing challenges.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
