Is an Apology an Effective Marketing Campaign?




Knowledge at Wharton show

Summary: Brands including Facebook Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move?<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>