Summary: Products often become clutter when consumers save them for special occasions that never arrive. Wharton’s Jonah Berger explains why marketers may want to avoid making items seem too special or exclusive.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
