How One Firm Has Baked Purpose into Its Business Model




Knowledge at Wharton show

Summary: Wharton’s Katherine Klein talks to Roma McCaig senior vice president of impact and communications at Clif Bar &amp; Company about living the company’s “five aspirations.” <br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>