Summary: #cmo #chiefmarketingofficer #investment<br><br>What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?<br><br>To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.<br><br>In this episode, we discuss:<br>-- On aligning business priorities and marketing goals<br>-- On the importance of thought leadership and content marketing<br>-- On where Cognizant focuses its marketing investments<br>-- On marketing measures, metrics, and KPIs<br>-- On measuring marketing influence on sales and other areas<br>-- On the importance of culture change in business transformation<br>-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role<br>-- On the importance of experiential marketing<br>-- On using experiential marketing to build trust among customers and clients<br>-- On account-based marketing (ABM) as the future<br><br>Subscribe to be notified of live shows: <a href="https://www.cxotalk.com/subscribe" rel="noopener">https://www.cxotalk.com/subscribe</a><br>Read the complete transcript: <a href="https://www.cxotalk.com/episode/cmo-marketing-investment-strategy-2022" rel="noopener">https://www.cxotalk.com/episode/cmo-marketing-investment-strategy-2022</a><br><br>As CMO, Gaurav oversees all aspects of Cognizant’s global marketing, including brand, creative, digital, events, communications, field and corporate marketing. Gaurav’s primary mission is to facilitate growth by developing and executing a comprehensive marketing plan that promotes Cognizant’s digital leadership, increases brand recognition and extends its competitive advantage in all market segments.<br><br>Gaurav serves on the board of directors of the Cognizant U.S. Foundation, a 501(c) (3) private foundation supporting STEM education and skills training across the United States. Gaurav holds a bachelor's degree in Computer Science from Fergusson College in Pune, India, and an MBA from Southern Methodist University.
