Episode 303: A Clean Slate — Building a Clean Beauty Brand Before Clean Beauty Was “A Thing” with Sasha Plavsic

Summary: Sasha Plavsic is the Founder & Chief Creative Officer of ILIA Beauty, and a beauty industry pioneer truly ahead of her time in the Clean Beauty space…but more than that, she’s a mama to two girls, and SUPER relatable. Sasha started working on ILIA beauty in 2011 after turning 30, leaving a guy, her job, and moving home with her parents for a bit. In this episode, Sasha breaks down the real deal, you don’t want to miss it! Listen in to hear all about what inspired Sasha to take a stand to create clean beauty products at a time when no one else was talking about the toxic ingredients in the products we use everyday, how she pushed through some of the hardest and most unexpected times in her life, and the power of delegating when you need help and support. We’ll also hear from LIVELY Ambassador Cait Khosla, the founder of Botany Box, a succulent gifting brand, who shares her YOLO moment, the challenges she faced, and how she’s been able to grow her brand. Sasha’s LIVELY Spotlight: Love Wellness Michelle’s LIVELY Spotlight: Womanness You can follow Sasha on Instagram @SashaPlavsic and @iliabeauty The LIVELY Podcast is hosted by its CEO & Founder Michelle Cordeiro Grant. Produced by Ali Alquiza and edited by Amanda Kay Wang. Special thanks to our LIVELY team. If you liked this episode, leave us a review on Apple Podcasts, and be sure to tell a friend about it! We love this community and want to make sure we reach as many friends as possible :) For the up-to-the-minute scoop, follow us on Instagram and TikTok @wearlively Learn more about your ad choices. Visit megaphone.fm/adchoices