Summary: This week we talk about Brandon Sanderson’s wildly successful Kickstarter campaign for his next novels, a move so bold and unique that we simply have to ask: what wrong and/or inapplicable lessons will traditional publishing learn from this isolated incident? We break down why the Sanderson plan worked for him, why it won’t on a mass scale for others, and which observations we hope publishing DOESN’T make in response to it. Join us!
