What the Census Bureau actually bought with a $657 million PR campaign




Federal Drive with Tom Temin show

Summary: As one of its strategies for getting the most possible participation, the Census Bureau spends big on outreach. For the 2020 decennial count, the Integrated Communications Campaign cost the bureau $675 million, twice what it spent in 2010. I asked about it during an in-studio interview with Census program manager Maria Malagon. Learn more about your ad choices. Visit megaphone.fm/adchoices