The Desired Brand Effect: Tracy Matthews has a book for you.




Perceived Value show

Summary: In the 58th episode of Perceived Value host Sarah Rachel Brown sits down with jewelry designer, entrepreneur, mentor, podcast host, and Flourish and Thrive Academy founder Tracy Matthews. As of November, Tracy is a self-published author of the book The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand and with pre-leased copy in hand, Sarah had a few questions. The two women sat down to discuss the logistics of self-publishing a book, the 1,000 true fans philosophy, the power of delegation, and why you should build your business around the kind of life you want.