Summary: <br> <br> <br> Ready to get your Black Friday Marketing plan in place to make more sales during the holiday season? Listen in on a Simple Pin Collective Coaching Call as we formulate a strategy for her small business!<br> <br> <br> <br> Have you ever wondered what happens inside the Collective, on a coaching call, or a <a href="https://www.simplepinmedia.com/consultation/">consult call here at Simple Pin?</a> <br> <br> <br> <br> Today I’m doing something a little bit different. We are taking you behind the scenes as I host a coaching call for one of our Collective students. Susan of Susan’s Soaps and I had planned to talk about how she can take advantage of Black Friday sales.<br> <br> <br> <br> Our conversation turns into how Susan can create an evergreen strategy that is supported by the sales cycle throughout the year. We also talk about how to utilize her story as part of her marketing strategy.<br> <br> <br> <br> I’m hoping this chance to listen in on our coaching call will help all of you, whether you <a href="https://www.simplepinmedia.com/using-pinterest-to-sell-physical-products/">sell physical products</a> or <a href="https://www.simplepinmedia.com/sell-digital-products-online/">digital products</a>, or you <a href="https://www.simplepinmedia.com/using-analytics-content-creation-tool/">create content</a>. It’s a great call full of valuable information you can take advantage of this peak selling season to help boost your sales or those of your affiliates. <br> <br> <br> <br> Before we dive into this episode, let’s chat about our <a href="https://www.simplepinmedia.com/collective">Simple Pin Collective</a>.<br> <br> <br> <br> Are you a business owner that wants to create a powerful <a href="https://www.simplepinmedia.com/pinterest-marketing-strategy/">Pinterest marketing strategy </a>that will help grow your business? We would like to support your goals in the Collective.<br> <br> <br> <br> The Collective is your Pinterest hub for: <br> <br> <br> <br> * coaching* training* action-taking. <br> <br> <br> <br> It’s a paid membership that gives you access to a powerful community with all the coaching, materials, and feedback you need to feel confident in your Pinterest marketing. <br> <br> <br> <br> Inside the Simple Pin Collective, you’ll find a complete learning library covering every imaginable topic on Pinterest. You’ll learn the basics of Pinterest and how to leverage some advanced tactics to help you attract your ideal audience on Pinterest. <br> <br> <br> <br> You can <a href="https://www.simplepinmedia.com/collective">learn more about the Simple Pin Collective here.</a> <br> <br> <br> <br> <br> <br> <br> <br> Black friday marketing & HOLIDAY SELLING ON PINTEREST<br> <br> <br> <br> Susan has been making handmade, all-natural soaps and skincare products for over 20 years. Her motivation for starting her company evolved from her own skincare issues and the desire to find a solution to her problems.<br> <br> <br> <br> Susan entered the online sales market about 15 years ago and actively started marketing on Pinterest three years ago. She is wondering how to increase her sales, specifically around holiday events like Black Friday, Cyber Monday, etc.<br> <br> <br> <br> PINTEREST IMAGE TWEAKS TO CLARIFY MESSAGING<br> <br> <br> <br> Susan says her top blog posts and pins get all kinds of traffic, but both have high bounce rates. <br> <br> <br> <br> She believes part of her problem is that people who find her on Pinterest think she is going to teach them how to make soap. However, her goal is to sell them a bar of soap. She wants to know what she can change to get the correct message to pinners so they will stay on her website longer and find her products.<br> <br> <br> <br>
