#259 – How to Promote Your Book + The Benefits of Self-Publishing




Simple Pin Podcast: Simple ways to boost your business using Pinterest show

Summary: <br> <br> <br> <br> <br> Being an author in a heavily digital age can be a challenge when it comes to marketing a book. In this episode we are diving into the world of self-publishing and talking with Jason Logsdon of <a href="https://www.amazingfoodmadeeasy.com/">Amazing Food Made Easy</a> about how to promote your book using effective marketing strategies.<br> <br> <br> <br> Even if the thought of writing a book is only a distant possibility, by the end of our discussion you just might find yourself inspired to get cracking on your first book! It has been on my dream list for quite a while to write a book on Pinterest marketing. After listening to Jason’s tips on how to self-publish, I’m definitely on fire to potentially lean into that in 2022. <br> <br> <br> <br> In this episode, we talk all about:<br> <br> <br> <br> * how writing a book is very “doable”* the benefits of book authorship* why you should avoid traditional publishing* and so many other valuable tips.<br> <br> <br> <br> Before we get into all of that, did you know that <a href="https://www.simplepinmedia.com/pinterest-keyword-guide/">Simple Pin Media has an email list</a> you can join? There are so many benefits to signing up!<br> <br> <br> <br> Our Simple Pin newsletter is a weekly high-level touch-point designed to keep you up-to-date on what’s going on in Pinterest and what’s going on in the Simple Pin world. In addition, we always share some great resources.<br> <br> <br> <br> We publish every Wednesday so you won’t miss a beat when it comes to any of the bits of information that Pinterest is releasing. In exchange for subscribing, you’ll get our signature <a href="https://www.simplepinmedia.com/pinterest-keyword-guide/">Pinterest Keyword Planner</a> designed to inspire creative marketing ideas for your business. <br> <br> <br> <br> Let’s dive into self-publishing and how to market your book with Jason.<br> <br> <br> <br> <br> <br> <br> <br> Backed by 12 years of blogging experience, self-publishing 13 books, traditionally publishing two books and hosting several podcasts, Jason started his <a href="https://www.amazingfoodmadeeasy.com/info/makin-bacon/more/welcome-to-makin-bacon">Makin’ Bacon! blog</a> to help food and lifestyle bloggers monetize their blogs beyond the ad network.<br> <br> <br> <br> All of these experiences led to the creation of his master course, <a href="https://courses.amazingfoodmadeeasy.com/p/cookbook-self-publishing-on-amazon">Self-Publishing Made Easy.</a><br> <br> <br> <br> how to write a book fast<br> <br> <br> <br> Twenty years ago, authors who self-published a book were often responsible for financing, promoting, and distributing the book. <br> <br> <br> <br> Now, when Jason finishes writing a book, he puts it up on <a href="https://kdp.amazon.com/en_US/" rel="nofollow sponsored">Amazon Kindle Direct Publishing service </a>(better know as Amazon KDP). When someone purchases your book on Amazon, Amazon prints it and ships it directly to the customer. With this method of publishing, there are almost no upfront costs or fulfillment responsibilities. You can devote 100% of your time to writing a book and promoting it to your audience. <br> <br> <br> <br> According to Jason, self-publishing a book can be accomplished in one month if you know what you’re doing. He says timing depends a lot on your goals and how familiar you are with your topic. But in reality, most people take 6-12 months to get a book out (especially if they haven’t been planning the process ahead of time).<br> <br> <br> <br> If you have future plans to write a book, Jason suggests that you do some planning about the content you’d like to include in that book when choosing topics to cover on your blog. When Jason wrote his second cookbook, 90% of the content was from his blog.