Summary: <br> <br> In this episode of Art of the Kickstart, we interviewed the CEO and COO of Reviiv, Forrest Smith and Tom Sanderson. Reviiv has recently launched its first campaign for Knee Plus, the next generation of at-home light therapy. Knee Plus uses advanced level technology and professional level treatment to provide treatment from the comfort of your own home. Learn how Smith and Sanderson utilized red-light therapy to create a portable and accessible device that delivers relief.<br> <br> <br> <br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * The technical side of red-light therapy and how it led to the creation of Knee Plus<br> * How Smith and Sanderson's workforce experience affected the design of their product<br> * How Smith and Sanderson's background led them to work together at Reviiv<br> * Entrepreneurial insight into the future of crowdfunding<br> <br> Links<br> <br> * <a href="https://www.indiegogo.com/projects/knee-plus-targeted-treatment-effective-relief#/">Knee Plus Indiegogo Campaign</a><br> * <a href="https://www.amazon.com/gp/product/0393318885/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0393318885&linkCode=as2&tag=artofthekic-20&linkId=8ff6490da1f10ed6c6a0c9f001907ea4">The Wealth and Poverty of Nations by David S. Landes</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, Product Hype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out producthype.co just subscribe to the weekly newsletter.<br> <br> Roy Morejon:<br> Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am super excited because I am speaking with the gentleman from Reviiv, Mr. Forrest Smith, and Mr. Tom Sanderson, CEO and COO of Reviiv. They are about to bring an amazing product called Knee Plus to the market so I’m super excited to have this conversation today. Forrest, Tom, thank you so much for joining us today on Art of the Kickstart.<br> <br> Forrest Smith:<br> Absolutely.<br> <br> Roy Morejon:<br> Absolutely. So this campaign will be live once this recording comes out, but let’s talk a little bit to the audience in terms of the product right, Knee Plus, this is the next generation of at-home light therapy that you guys have developed,
