Summary: <br> <br> In this episode of Art of the Kickstart, we interviewed the Co-Founders of HellaRoller, Chris Knudsen and Ken Frei. HellaRoller is a multi-functional back and muscle roller with an adjustable, expandable core and interchangeable wheels. HellaRoller adjusts to your desired width and can be used on your body in over 100 ways for immediate relief. Learn how Knudsen and Frei turned a simple idea into a completely customized and improved muscle relief experience.<br> <br> <br> <br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * The multiple ways HellaRoller can be used to help relieve pain<br> * How Knudsen and Frei's backgrounds played a part in the design development process<br> * How a common ailment, a search for a solution and a pandemic led to innovation<br> * How the HellaRoller team found success using direct response video in social platforms<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/kenfrei/hellaroller-the-custom-adjustable-roller-for-every-body">HellaRoller's Kickstarter Campaign</a><br> * <a href="https://hellaroller.com/">HellaRoller's Website</a><br> * <a href="https://www.amazon.com/gp/product/1476728755/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1476728755&linkCode=as2&tag=artofthekic-20&linkId=b4b14f4ab59d0e7af860a13a3d907d4a">The Wright Brothers by David McCullough</a><br> * <a href="https://www.amazon.com/gp/product/1400077303/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400077303&linkCode=as2&tag=artofthekic-20&linkId=35b00babbd8eb40c37f06514fee8c197">Titan by Ron Chernow</a><br> * <a href="https://www.amazon.com/gp/product/0593191676/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0593191676&linkCode=as2&tag=artofthekic-20&linkId=72b44719564592cbf62d16a20e35023a">Courage is Calling by Ryan Holiday</a><br> * <a href="https://www.amazon.com/gp/product/1250274435/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1250274435&linkCode=as2&tag=artofthekic-20&linkId=cdbc099a04c777750834b188845ae8f6">Discipline Equals Freedom by Jocko Willink</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome, entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, Product Hype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top-tier projects since 20...
