Summary: As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry. So she created a solution to demystify taste and help consumers make better choices based on their actual preferences. Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market. <p><a href="https://mixergy.com/interviews/tastry-with-katerina-axelsson/"><img src="https://mixergy.com/interviews/tastry-with-katerina-axelsson/?get-twitter-card=true&v=14&time=1633589123" class="alignnone size-full"></a></p><p>Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market. </p> <strong>Sponsored by</strong><br><p><a href="http://www.hostgator.com/promo/mixergy" rel="nofollow">HostGator</a> – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.</p> <p>More interviews -> <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -> <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>
