With Cutlery Built Into a Tumbler, NOSU is Convenient and Sustainable




Art of the Kickstart show

Summary: In this episode of Art of the Kickstart, we interviewed Ryan Wolfe and Aaron Katen, the Co-Founders of NOSU. NOSU is a dual-purpose stainless steel tumbler with built-in cutlery. It's the perfect solution for an active lifestyle. NOSU stands for No Single-Use and can work with hot or cold beverages. With NOSU, everywhere you go, you have a knife, fork, and spoon built right into your water bottle. Learn how Wolfe and Katen spun an everyday simple idea into a convenient and sustainable product.<br> <br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How one of Wolfe's personal experiences sparked the idea for NOSU<br> * The legwork that the NOSU team did before launching their successful campaign<br> * The process of prototyping that led to the final design of NOSU<br> * How they found the right agency that would be the perfect fit for their campaign<br> * Finding a manufacturer to bring their physical product to life<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/2071975764/nosu-the-first-reusable-tumbler-with-hidden-cutlery?ref=57dmt9&amp;gclid=Cj0KCQjwpreJBhDvARIsAF1_BU15zFkeF1BOoeOAsK42c1628AjESBYxCZxofBz_IsxmjhOLvXgGNMIaAiehEALw_wcB">NOSU Kickstarter Campaign</a><br> * <a href="https://www.amazon.com/gp/product/125062309X/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=125062309X&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=599eb15d759c1a95c226576a3730bfe8">Loonshots by Griffin</a><br> * <a href="https://www.amazon.com/gp/product/0812993012/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0812993012&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=64b065cbe2f24245873259aa7c3949ac">Creativity, Inc by Ed Catmull and Amy Wallace</a><br> * <a href="https://www.amazon.com/gp/product/014312885X/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=014312885X&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=2a3b65e894bae452e68dad1e5a61c1ec">Originals by Adam Grant</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&amp;utm_medium=Blog&amp;utm_campaign=AOTKPost&amp;utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys partners. The world’s only turnkey product launch company that has helped over 2000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert, in order to help you take your startup to the next level. This show would not be possible without our main sponsor, Product Hype, a 300,000 member crowdfunding media site, and newsletter, that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out ProductHype.co to subscribe to the weekly newsletter. Now let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart.