Summary: In this episode of Art of the Kickstart, we interviewed the MAÄT 1.0 Legging co-founders, Beth Godfrey and Fiona Devaney. The MAÄT 1.0 Legging is a yoga legging with built-in padding to protect your knees so that every yoga practice can be seamless and distraction-free. Designed with the fit and flexibility of wetsuit padding and the edgy aesthetic of motorcycle gear, the MAÄT 1.0 Legging provides comfort and is made to flatter. Learn how Beth and Fiona raised over $37,000 for their Kickstarter campaign with the support of over 220 backers.<br> <br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How Fiona's background inspired the design of the MAÄT 1.0 Legging<br> * The different ways Beth and Fiona drew inspiration during the design process<br> * How the MAÄT 1.0 Legging's Kickstarter campaign transpired<br> * Fiona's thoughts on pursuing entrepreneurship<br> * An inside look into the product design of the MAÄT 1.0 Legging<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/610402270/maat-10-legging-transform-your-yoga-practice">MAÄT 1.0 Legging's Kickstarter Campaign</a><br> * <a href="https://www.indiegogo.com/projects/maat-1-0-legging-transform-your-workout#/">MAÄT 1.0 Legging's Preorder Link</a><br> <a href="https://www.amazon.com/gp/product/0143109677/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0143109677&linkCode=as2&tag=artofthekic-20&linkId=ea9180232aec617b3864448be494ac70">Let My People Go Surfing: The Education of a Reluctant Businessman by Naomi Klein</a><br> * <a href="https://www.amazon.com/gp/product/1577314808/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1577314808&linkCode=as2&tag=artofthekic-20&linkId=01bf700f3cafbc970b3aecd2b81c1e16">The Power of Now by Eckhart Tolle</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome entrepreneurs and startups to art of the kickstart, the podcast that every entrepreneur needs to listen to before you launch.<br> <br> Roy Morejon:<br> I’m your host, Roy Morejon, president and founder of Enventys Partners. The world’s only turnkey product launch company that has helped over 2000 innovations successfully raise over $400 million in capital since 2010. Each week I interview a crowdfunding success story, an inspirational entrepreneur or a business expert, in order to help you take your startup to the next level. This show would not be possible without our main sponsor ProductHype. A 300,000 member crowdfunding media site and newsletter, that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now, let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of art of the kickstart. Today. I’m super excited because I am talking with co-founders Beth Godfrey and Fiona Devaney. They are the co-founders of MAAT Legging.
