Summary: You know I'm no stranger to a fangirl moment, but this one is really up there. Having followed her journey for over a decade and pored over her fabulous new book, Of Gold and Dust, our guest this week is none other than Samantha Wills. You may have heard parts of how she grew her multimillion-dollar global eponymous jewellery label from her kitchen table and the Bondi markets at just 21 years old to a string of stores from Singapore to New York and the likes of J.Lo, Eva Mendes and Katy Perry clamouring to wear her jewellery. For any aspiring business owners, she has so much to share about the 12 years it took her to overnight success covering the scale up, brand growth, community building and taking things one chapter at a time. Her brilliant new book also reveals some of the character-building "shitter bits" (as you know I like to call them) along the way from $80,000 of debt, burnout, personal turmoil and crippling impostor syndrome - I didn't realise she was a TAFE double drop out. But what I find MOST fascinating about her story is that just when Samantha Wills Jewellery had truly solidified itself as an undeniable success, she closed the business and walked away. For someone as fascinated as I am by redefining the metrics by which you measure your life, knowing when your jigsaw puzzle need a shake up and choosing happiness before success, this was such an engaging chat I barely knew where to start. I hope it's as enlightening and eye opening for you as it was for me. SAMANTHA'S NEW BOOK, OF GOLD AND DUST + Follow Samantha here + Announcements on Insta at @spoonful_of_sarah + Join our Facebook community here + Subscribe to not miss out on the next instalment of YAY!
