Summary: In this episode of Art of the Kickstart, we interviewed the co-inventor of DorsiFLEX, Jim Cooper. DorsiFLEX is a one-of-a-kind stretching device that delivers a personalized stretch and strengthens the foot and the calf muscles of individuals. This patented device allows for a variable and adjustable positioning of your foot to achieve a deeper and more effective stretch of all lower leg and foot muscles. DorsiFLEX targets muscles that contribute to plantar fasciitis, Achilles tendonitis, and other lower leg injuries. Learn how DorsiFLEX raised nearly $100,000 with the support of over 800 backers as their Kickstarter campaign starts to wrap up.<br> <br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * Insight into how Jim's personal medical history led to the invention of DorsiFLEX<br> * How DorsiFLEX used market validation tests to prepare for their Kickstarter launch<br> * The different ways DorsiFLEX strengthens foot and calf muscles of individuals<br> * How DorsiFLEX went about the process of developing prototypes<br> * Takeaways from launching DorsiFLEX on Kickstarter<br> <br> Links<br> <br> * <a href="http://kickstarter.com/projects/714650169/dorsiflex-strong-healthy-feet-for-life">DorsiFLEX's Kickstarter Campaign</a><br> * <a href="https://www.amazon.com/gp/product/0066620996/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0066620996&linkCode=as2&tag=artofthekic-20&linkId=ffd765a74963efe20e9b2394e3784e29">Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins</a><br> * <a href="https://www.amazon.com/gp/product/0977326411/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0977326411&linkCode=as2&tag=artofthekic-20&linkId=5aaf0330e4c4fde8593f4ec15bc9b2d1">How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins</a><br> * <a href="https://thedorsiflex.com/">DorsiFLEX's Website</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level.<br> <br> Roy Morejon:<br> This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over 1,000 top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today I’m super excited because I am spea...
