Summary: <p><strong>The Challenge</strong><br> <em>Built to Last,</em> the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.</p> <p>But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?</p> <p><strong>The Study</strong><br> For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?</p>
