Summary: In this episode of Art of the Kickstart, we interviewed "Sneaker" Steve Patiño, CEO and founder of Ales Grey. Looking to support the more comfortable, effortless lifestyle that thrived during the pandemic, Steve developed the Ales Grey Rodeo Drive Slip-On. This slip-on is the world's first recycled, sustainable clog. Learn how Steve surpassed his active Kickstarter funding goal by more than 70% with the support of over 130 backers.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How Ales Grey's mission-driven mindset influenced the idea of the Rodeo Drive Slip-On<br> * Steve's inspiration behind the brand and the namesake of the company<br> * Insight into how Steve's first sneaker store job kickstarted his career in this industry<br> * How Ales Grey designed and prototyped the Rodeo Drive Slip-On<br> * Background into Ale Grey's partnership with XL Extralight in Italy's "Difference Makers" program<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/2066283696/ales-greytm-the-first-recycled-sustainable-slip-on">The Ales Grey Rodeo Drive Slip-On Kickstarter Campaign</a><br> * <a href="https://www.amazon.com/gp/product/0553384260/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0553384260&linkCode=as2&tag=artofthekic-20&linkId=9900f018344dee2f1d42f5321c8f2aaa">The Power of a Positive No by William Ury</a><br> * <a href="https://www.amazon.com/gp/product/1328683788/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1328683788&linkCode=as2&tag=artofthekic-20&linkId=ddf68cf1fd1832c754cf9b6471d0651b">Tools of Titans by Tim Ferriss</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome, entrepreneurs and startups to “Art of the Kickstart,” the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2000 innovations successfully raise over $400 million in capital since 2010.<br> <br> Roy Morejon:<br> Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, Product Type, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out product Hype.Co to subscribe to the weekly newsletter. Now, let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of “Art of the Kickstart.” Today, I’m super excited because I am speaking with “Sneaker” Steve Patiño, CEO, founder of Ales Grey. And if you haven’t heard of this product, it is truly amazing because it is the first recycled sustainable slip-on. Also, it looks to be one of the most comfortable,
