Summary: In this episode of Art of the Kickstart, we interviewed Mike DeGrazia, founder and CEO of iGrip Technologies. Looking to solve a problem a lot of Americans and grocery shoppers all around the world have experienced, Mike designed SaniGrip. Designed as a shopping cart handle cover, SaniGrip is a silicone-based sanitary solution to dirty shopping cart handle problems. Learn how Mike is spreading the word about SaniGrip, with only nine days left in his Kickstarter campaign.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * Insight into how Mike's first job at a private equity firm kickstarted his career as an entrepreneur<br> * How the pandemic influenced the idea and design of SaniGrip<br> * Why SaniGrip is a better hygiene solution than a disinfecting wipe<br> * How and why iGrip Technologies plans to use direct marketing to introduce SaniGrip to retail stores<br> * Some of the challenges Mike had to overcome to make SaniGrip a reality<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/117192077/sanigrip-a-sanitary-solution-for-shopping-cart-handles">SaniGrip Kickstarter Campaign</a><br> * <a href="https://www.igriptech.com/">iGrip Technologies</a><br> <br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome, entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch.<br> <br> Roy Morejon:<br> I’m your host, Roy Morejon. President and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a Crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level.<br> <br> Roy Morejon:<br> This show would not be possible without our main sponsor, Product Type. A 300,000 member Crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out ProductType.co to subscribe to the weekly newsletter.<br> <br> Roy Morejon:<br> Now, let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today, we are joined by Mike DeGrazia, founder and CEO of iGrip Technologies. Currently Mike’s got a product out on Kickstarter right now called SaniGrip, which is an amazing sanitary solution for shopping cart handles. So, really excited to have you on the show Mike, thank you so much for being here.<br> <br> Mike DeGrazia:<br> Of course. It’s great to be on happy to introduce the product and tell a little bit more about myself.<br> <br> Roy Morejon:<br> Yeah, let’s do that because I think you’ve truly solved a true real-world problem that all of us have dealt with not only over the past year, but for previous years of any time you start going to the grocery store, just that question mark, of what’s on this shopping cart? What’s on the handle there? So,
