Summary: In this episode of Art of the Kickstart, we interviewed Bjorn Ekeberg, Head of Brand and Marketing at Recharge Health. Recharge Health has taken red light therapy—light at specific red and near-infrared wavelengths clinically proven to trigger a physiological healing response in the body—a step further by creating FlexBeam, a state-of-the-art therapeutic device that can be used by anyone, anytime, anywhere. FlexBeam offers a targeted application of red and infrared light, which works directly where it's needed to help the body relieve pain, repair cells and recover faster. Learn how Bjorn raised over $1.5 million with the support of almost 4,000 backers for their IndieGoGo campaign.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * The strategy that allowed Recharge Health to raise over $100,000 in the first 24 hours<br> * How Bjorn's screenwriting and storytelling background helped FlexBeam's marketing efforts<br> * How Recharge Health dealt with skewed expectations from first-time backers<br> * Why Bjorn decided to use IndieGoGo for their campaign over Kickstarter<br> * How FlexBeam's IndieGoGo campaign attracted a large demographic<br> * Advice for startups looking for press coverage<br> <br> Links<br> <br> * <a href="https://www.indiegogo.com/projects/flexbeam-the-revolutionary-recovery-device#/">FlexBeam's Indiegogo Campaign</a><br> * <a href="https://theflexbeam.com/">FlexBeam's website</a><br> * <a href="https://www.amazon.com/gp/product/0735224153/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0735224153&linkCode=as2&tag=artofthekic-20&linkId=1411e6431a50d49e495e2f43c9ed01d4">How to Change Your Mind by Michael Pollan</a><br> <br> Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases.<br> Sponsors<br> <a href="https://producthype.co/"></a>Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. <a href="https://producthype.co/most-powerful-crowdfunding-newsletter/?utm_source=Banner&utm_medium=Blog&utm_campaign=AOTKPost&utm_id=AOTK" target="_blank" rel="noopener">Learn more</a> about having your project featured in ProductHype, or join the HypeSquad today!<br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome, entrepreneurs and startups, to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners. The world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert, in order to help you take your startup to the next level. This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter, that’s generated millions of dollars in sales for over 1,000 top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition Art of the Kickstart. Today, we are talking with Bjorn Ekeberg, Head of Brand and Marketing at Recharge Health. Now, if you haven’t heard of Recharge Health, where have you guys been? This campaign ran last year and is still currently active over on Indiegogo for the FlexBeam product.
