Summary: <br> We’re thinking out of the box today. More specifically, the Laurelbox.<br> When we focus on the inner workings of our business 24/7, we can get so caught up in the day-to-day, the data, strategy, and planning that we forget to tell our story…or even lose sight of what our story is.<br> Today we’re talking about inspiring our customers and reaching them in new ways. You’ll hear the story of how one company goes above and beyond to reach out to their customers.<br> I interviewed the owners of <a href="https://www.laurelbox.com/">Laurelbox</a>, Johanna Mutz and Denise Wolfe, about their box company, which specifically targets people who’ve experienced a loss and are in deep grief. <br> You’ll learn how they started Laurelbox, who their typical customer is, and how they get an understanding of their customer needs so they can curate this box in a way that really speaks to the people who are in this place of pain. <br> And no surprise here — we also talk about how they use Pinterest in their marketing strategy!<br> <a href="https://www.simplepinmedia.com/pinterest-analytics/">Pinterest analytics</a> play a prominent role in this story. They know all the numbers when it pertains to their Pinterest customers and how they are engaging with them.<br> Their story is truly inspirational! <br> Before we dive in and hear their story, I want to let you know we just completed our free 5-day Pinterest challenge last week. If you missed it this time, you can <a href="https://www.simplepinmedia.com/simple-pin-collective-challenge/">sign-up for our next round of the challenge here. </a><br> If you are <a href="https://www.simplepinmedia.com/new-to-pinterest-start-here/">new to Pinterest</a> and struggling with how to get started, we have many great resources that you can discover under the <a href="https://www.simplepinmedia.com/">FREE RESOURCES tab on our site</a>. We keep everything updated so the information you find will be exactly what you need to market your business effectively on Pinterest.<br> And of course, we would love to have you <a href="https://www.simplepinmedia.com/the-simple-pin-collective/">join us in the Simple Pin Collective</a> any time. <br> Let’s dive into Denise and Johanna’s story.<br> <br> Laurel Box: A Business Success Story<br> <br> The Inspiration for the Business<br> About 6 years ago, when Denise’s friend had a baby and shortly thereafter he passed away, she found herself in a position of not really knowing the right thing to do for her. She had never experienced such a deep loss.<br> Around the same time, Johanna had a good friend who had lost a child as well. The two cousins started brainstorming what they could do for their friends. They just couldn’t find what they were looking for to send to their grieving friends. It just wasn’t out there.<br> Filling A Need: How Laurelbox was born<br> One evening, Denise’s husband looked at her and said, <br> <br> You need to create this company that you’re out there looking for.<br> <br> She remembers feeling very overwhelmed and inadequate, but she knew there had to be other people out there wanting to send something to a grieving friend but unable to find something that would be perfect and appropriate.<br> So as her husband suggested, she decided to create it.<br> Johanna came on board with Denise. For several months they met with many people who had experienced different types of loss. They focused primarily on mothers who had lost children, had a miscarriage, or were experiencing infertility. <br> They started brainstorming ideas from those meetings and writing them down. They began creating a line over about seven months which became Laurelbox.<br> Appropriately, Laurelbox launched on Mother’s Day of 2015.<br> The Early Days of Laurelbox<br> Johanna and Denise are best friends and cousins. The relationship between the two is really strong a...
