Summary: I'm someone who enjoys learning from books. I often find great tips I can apply from a good book, and that is just what I have for you. We are discussing a valuable new book titled Testing Business Ideas. It is full of practical experiments we can do as product managers to help us with problem-solution fit. These are experiments to find evidence for the hypotheses we have made and help us think more deeply about the assumptions surrounding a product concept. The book describes 44 different experiments along with why each is used and how to use it. It will be a very important book to be on your bookshelf and refer to when you need an experiment.<br> <br> The lead author is David Bland. He helps companies all over the world find problem-solution fit using lean startup, design thinking, and business model innovation.
