Summary: Lessons Learned from launching The Everyday Innovator Virtual Summit<br> <a href="https://productinnovationeducators.com/summit/"></a><br> After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.<br> Consequently, after answering several of these questions individually, I realized others would find value in the lessons learned as well.<br> That is what this podcast episode is about. It’s not my usual discussion format. Instead, I review the lessons learned from myself and my team that created and launched the summit.<br> By the way, if you still want to benefit from the incredible strategies and tips the summit speakers shared, along with the exclusive materials my team created, <a href="https://productinnovationeducators.com/summit/">click here for 24+ expert masterclasses from top-of-their-field experts.</a><br> Summary of some concepts discussed for product managers<br> [1:38] Summit Lessons Learned Meeting<br> Just like after a product launch, I conducted a lessons-learned meeting with the Summit team to discuss:<br> <br> * What worked (best practices)<br> * What to do differently (mistakes and insights)<br> * Building trust and empowerment in the team<br> <br> [2:30] Context of the Summit<br> [2:36] Objectives:<br> <br> * Build awareness for The Everyday Innovator podcast<br> * Grow my email list in order to reach more people<br> * Prepare for a membership group for product managers and VPs<br> <br> [3:11] Target Market: product managers and product leaders<br> [3:59] Why a virtual summit? I know people who have done virtual summits with similar objectives, and I already knew how to do interviews. It also provided learning experiences for me to prepare for a membership offering including video interviews and written materials.<br> [4:53] Preparation<br> <br> * Followed the programs of mentors Navid Moazzez at Virtual Summit Mastery and Matt DeMeritt at Digital Summit Pros<br> * Assembled a team<br> * Developed a schedule<br> <br> [5:58] Basic Flow of the Summit<br> <br> * 25 sessions over 3 days<br> * Motivational keynote on first day<br> * New session published every hour<br> * Two tracks: product managers and product VPs<br> * Live chat-based discussion with me and many speakers all three days<br> <br> [6:36] What worked?<br> [6:41] Vision: Anytime we’re thinking about a product, vision is a very important aspect of planning to get the team on the same page. After a lot of thought and interaction with others, I wrote a vision for the Summit that focused on professional development and learning for product managers and leaders.<br> [8:16] High quality speakers: Our speakers are experts in:<br> <br> * Business innovation<br> * Lean<br> * Customer research<br> * Communication<br> * Product leadership<br> * And more<br> <br> [9:30] Logo: We updated The Everyday Innovator logo for the Summit and created an animated version.<br> [9:51] Key Features<br> <br> * Playbook: PDF of each speaker session including speaker bio, personal insight, innovation quote, and links to additional resources<br> * Written Speed Summaries of each session<br> * Action Guides for each session including discussion questions and actions to take<br> * Transcripts<br> * MP3 files<br> * Interactive discussion for participants during the live Summit<br> * Speaker sessions: some presentations, some interviews<br> <br> [11:24] Business model: When you’re developing a new product, you need to explore the business model, which is how you’re going to generate revenue.<br> <br> * Free Summit: playbook, speaker sessions during the Summit, interactive discussion<br> * All-Access Pass: generated revenue; includes lifetime acces...
