Building a Content Platform




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;On this episode, we’re joined by &lt;a href="https://www.linkedin.com/in/gorilla76joe/" rel="noopener noreferrer" target="_blank"&gt;Joe Sullivan&lt;/a&gt; for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency &lt;a href="https://www.gorilla76.com/" rel="noopener noreferrer" target="_blank"&gt;Gorilla 76&lt;/a&gt;. In our chat, we learn his background and all about building a content platform: how to start it out, what the steps are, the social platforms to concentrate on, frequency, and so much more. We also learn about how COVID-19 has affected his business. A real gem of an interview. &lt;/p&gt; </code></pre>