Summary: If you truly want to help a lot of people, you still need to be mindful of the principles of persuasion. No one trusts a doctor who shows up in a skater outfit. But if a skater puts on a white lab coat and carries a doctor bag, we instantly think it’s a doctor. So skills matter. But perception matters too. That's the power of authority. And on this episode, I talk about how to create it. More tips: https://dariusforoux.com/authority/ Sponsored by my course, http://digitalbusiness.school - Registration will open on March 29!
