Working on Your Mid-Funnel (Mid-Range) Game, Peloton Apparel and DTC CPG Sales | Mar 1, 2021




Behind the Numbers: eMarketer Podcast show

Summary: On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.