Summary: <br> How to reach out to Andres:<br> <a href="https://www.linkedin.com/in/andresaguero1/" target="_blank" rel="noopener noreferrer"> </a> <a href="https://twitter.com/andres_aguero10" target="_blank" rel="noopener noreferrer"> </a> <a href="http://aguerodesigns.com/" target="_blank" rel="noopener noreferrer"></a><br> Andres Aguero is a high-level SEO with deep on-page knowledge. Coming from web development, he understands the technical details and combines them with broad strategies for successful keyword research here at <a href="https://dev01.sureoak.com/" target="_blank" rel="noopener noreferrer">Sure Oak</a>. On this week’s episode, he breaks down the (sometimes overwhelming) process. From keyword discovery to keyword filtering to keyword clustering to site optimization, Andres guides listeners to the right keyword.<br> Starting Keyword Research<br> Andres says it straight: “If you don’t have <a href="https://dev01.sureoak.com/seo-ranking-factors/">keyword research</a> done before a campaign or before starting a business, you’re setting yourself up for failure.”<br> Even niche markets can have 1000 keywords.<br> Using the right keywords is crucial to be found by your <a href="https://dev01.sureoak.com/content-marketing-ideas/">market amongst the noise</a>. But, how do you find the right keywords for your website?<br> The first step is to prepare your research with these 3 questions:<br> <br> * Where are you targeting?<br> * Who is your audience?<br> * Who are your competitors?<br> <br> With thoughtful answers to these questions, you will have a clear starting point for your keyword research.<br> Competitors are Key<br> Andres very wisely takes the <a href="https://www.tonyrobbins.com/business/five-essentials-of-world-class-marketing/">Tony Robbins school of thought</a> to marketing:<br> Find the people who are successful in your area and replicate their success.<br> Specifically, he advises selecting three high-performing competitors for three stages of your business:<br> <br> * A model for where you would like to be in the future<br> * One for the medium term<br> * A close competitor for near-term comparison<br> <br> Your marketing budget may not be near your future model competitor, but their tactics and keywords may be useful models.<br> Keywords Discovery<br> Competitor landing pages are the first review point for keywords. Enter competitor sites into <a href="https://adwords.google.com/intl/en_ca/home/tools/keyword-planner/" target="_blank" rel="noopener noreferrer">Google Keyword Planner</a>. This tool produces helpful ideas that are very relevant to your business.<br> Then, pull your keyword impression data from <a href="https://www.google.com/webmasters/tools/" target="_blank" rel="noopener noreferrer">Google Search Console</a> and <a href="https://www.google.com/analytics/" target="_blank" rel="noopener noreferrer">Google Analytics</a>. This is real impression data and is more reliable (especially from Search Console and not Google Analytics).<br> With all sets of keyword data:<br> <br> * Remove brand names<br> * Remove unrelated or irrelevant keywords to your business<br> <br> Then, with this smaller list, find search volume for each keyword. These tools are a “lifesaver for all SEOs.”<br> Keyword Analysis<br> Then, the real work begins. Keyword analysis and filtering take the longest in the keyword research process. Move your data to a spreadsheet to analyze easier.<br> Find the keywords with a high occurrence - these are your hot words. Frequently-occurring keywords indicate they are important in your niche.<br> Look for and flag variations of keywords, such as synonyms or similar stems. For example, note the variations in:<br> <br> * Sourcing<br> * Source<br> * HR sourcing<br> * Recruiting<br> * How to do sourcing<br> <br> Also, note the long-tail keywords that are targeted to your business.<br>
