Be Battle Ready Podcast: Episode #23 - Kiri Master (Amazon Advertising & Marketing)

Summary: On today’s episode of the Be Battle Ready PODCAST, I am having a conversation with Kiri Master. She is the founder and CEO of Bobsled Marketing. Bobsled Marketing is a marketing agency that helps established consumer brands grow their Amazon sales. <br><br>Kiri is originally from Australia. She moved to New York City in 2010. New York is where she started her business Bobsled Marketing. They have grown to a team of 30 people, all Amazon focused across marketing, advertising and operations. <br><br>Kiri works directly with brands. During this episode of the Be Battle Ready podcast, Kiri shares great insight related to how to be successful on Amazon. The business model has really changed in the last 20 years since Amazon has entered the space and continued to grow. <br><br>During our conversation, Kiri and I discuss setting the right expectations, how to create all-star teams, recognizing skillsets, best practices and so much more. Check out this episode to learn mistakes to avoid when starting out and tools you can use to grow revenue. <br>In this week’s episode:<br>Kiri’s background and what she’s up to now<br>Brands Kiri works with<br>Key things to be successful with Amazon<br>Setting the right expectation<br>How brand and agencies can create all-star teams<br>Recognizing skillsets<br>Determining what will be outsourced<br>Best practices<br>Common mistakes people make when starting out<br>How content works with Amazon<br>Tools people can use to grow revenue<br>Reviewing analytics<br>Links<br>Themarketplaceinstitute.com<br>LinkedIn