E94 NRF 2020 Edition: Brett Wachter, Marketing + Experiences Platforms Lead at IBM iX

Summary: The one where Jo's brother from another mother, Brett Wachter, N. American, Marketing + Experiences Platform Lead shares what its like inside IBM iX, IBM's next-generation services organization (Digital Agency) dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, analytics, mobile and wearable platforms.