Summary: Franceska McCaughan is one of those go-to designers in the floral industry—specifically regarding designing for hotels and corporate brands. In this episode, she joins Kelly to talk about the details behind this avenue of the industry. You’ll hear why Franceska chose to begin serving this niche market and why you should consider it, too. She’s also chatting about how to get into the hotel market, how to gain clients, and tips on understanding brand standards. Franceska McCaughan is an international flower designer providing turnkey floral solutions for luxury brands, including the JW Marriott, Fairmont Hotels, Four Seasons, Hilton Hotels, and more. In 2020 she began freelancing internationally and launched the Hotel Florist Profit Method, an online course designed to educate wedding and event florists on how to create consistent $5K months by landing hotel floral contracts. As the artistic director behind The Hotel Florist, she has combined her sense of wanderlust with her love of slinging stems, allowing her to live, work, and play in more than 47 countries and counting. You can see her incredible work at her website or on social media @thehotelflorist.
