Instagram for Photographers and Creatives: Growth & Measurement with Karen Rich {Ep 059}

Summary: Full shownotes: https://www.businessstraightup.com/059 As a creative, showing our work is a huge part of what we do online, because that's our art, right? That's what we do. That's what we sell. But so many of us just kind of slap up a social media account, have really no idea how to use it strategically. This is why I am excited for you to meet today's guest. She is a social media Rockstar and educator, as well as a strategist when it comes to Instagram for photographers and creatives. Karen Rich went from being a media advertising executive, an ad agency principal, to running her own business helping people harness the power of social media. So many people think that I hate social media because I talk about email marketing so much, but really nothing could be further from the truth. I just want people to understand that we can't necessarily rely on just one marketing strategy. Instagram for photographers and creatives is just one part of an overall marketing strategy. There are so many pieces that go into successful marketing in this giant umbrella that we know of when it comes to marketing our businesses, and social media is an amazing opportunity. So join us as we discuss the various strategies you can use to set up a strategy when it comes to social media marketing!