Summary: <p>Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key</p><p>In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:</p><ul> <li>Martech tools vs Consumer mindsets</li> <li>Platforms of neuromarketing - fMRI vs others</li> <li>The 5 senses in a human body</li> <li>Research studies</li> <li>Exciting case studies</li> </ul><p>We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well</p><p>To know more, catch the latest episode now!</p>
