Summary: As we celebrate the most anticipated New Year’s Day in any of our lifetimes, we find ourselves planning, goal setting, and making resolutions for the new year. Whenever I ask an agency owner what goals they’ve set for their shop, without exception, the first goal they can come up with is a revenue goal. You shouldn’t limit your thinking to that one metric. There are other growth goals that are as important, if not more so, than what your gross revenue is for the year.
