Summary: Too many small businesses ignore branding, thinking that their company isn't big enough or that it's just about colors and fonts. Laura Rees walks us through what a brand really means when you're a small business, why it's critical to develop one, and how it can complement and amplify sales efforts. Laura teaches entrepreneurs and small businesses how to use their brand as a powerful sales tool, and as a way to accelerate the sales cycle. Over the past twenty years she's worked as a brand strategist, copywriter, and creative director, supporting some of the world’s most recognizable brands, some of the world’s smallest companies, and lots of organizations in between. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.
