Summary: One of the biggest challenges with branding is its vagueness which often results in a branding approach that is just as vague and does not achieve much. But it doesn't have to be this way! Melanie Goel shares her experience about how to define a brand from the ground up instead of top down and how to develop the necessary assets to build a strong brand framework. She also gives actionable advice on how to put the framework into action. Melanie Goel is a brand strategist for small business owners & author of the book "Unique - 6 Simple Steps to Creating a Highly Effective Personal Brand". Over the past 6 years she has developed value propositions and brand strategies for multiple startups ranging from small fin-techs to giants like Tesla. Today she's teaching founders and business owners how to position themselves and their businesses strategically for success. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.
