Community Talks Ep 9: How Horizontal Integration is Paramount in Making Communities Cross-Functional

Summary: The innovation in the community world has pushed organizations to adopt a cross-functional approach. Companies today are accomplishing numerous facets by tapping into user behavior, diversifying operations, and building relationships. We bring to you yet another episode of community talks by Grazitti Interactive. Catch two community wizards, Brain Oblinger and John Summers, in conversation on how horizontal integration is paramount in making communities cross-functional.