Summary: <p>Stix otherwise known as Steve Nilsen is the Vice President of Lifestyle Marketing at Liquid Death Mountain Water.</p> <p>Stix started his career off in the world of action sports at Airwalk as a Snowboard Boot Developer then Snow Division Manager. He then went on to be Sports Marketing Manager at Red Bull followed by creating the Lifestyle Marketing program for Pabst Brewing Company pushing the limits on creative branding. He is now VP Lifestyle Marketing Liquid Death canned water taking the drink to the action sports, music and lifestyle segments. <a href="https://liquiddeath.com/">Liquid Death</a> Water is canned water from the Austrian Alps that debuted January of 2019. With savvy marketing campaigns they have gone full throttle in the CPG space and beyond.</p> <p>Tune in to find out how Stix started his career in action sports, his journey in marketing and what future projects he has in the mix.</p> --- Send in a voice message: https://anchor.fm/rad-season-podcast/message
