Summary: Thought leadership is one of those buzzwords that has been so overused, it has almost been rendered meaningless. Stephen Woessner and I preach to agency owners in our book, Sell with Authority, being an authority can drive significant revenue for your agency. Stephen’s agency, Predictive ROI, decided they wanted to quantify the value of thought leadership so they engaged Susan Baier to do some research to answer the question “is there an ROI to being a thought leader?”
