S02E02: Nastassja Lusengo Talks On Finding Your Creative Voice, Before Building Brand (Part 1 of 2)

Summary: Starters: - Tracking Amazon Prime Day discounts with Camel Camel Camel - The 10 pm curfew Experience Main Course: To kick-off our new food business season, we interview our very own Nastassja Lusengo, the creative director, entrepreneur and sugarcraft specialist behind The Indulgent Sugar Plum, a concept bakery that creates cakes that inspire conversation, special moments and memories. Main points of discussion: - An introduction to Nastassja Lusengo - Nastassja talks about her fashion design background - How Nastassja got her first orders - Dealing with glass ceilings in the workplace - The importance of 'doing' - How Nastassja learnt to bake - Caster sugar Vs granulated sugar - Butter vs margarine - How Nastassja funded her business - How Nastassja balances so many ideas as an entrepreneur Key points you will learn - How to start as a baker - The importance of establishing an identity - Why you should find your voice, then build your brand Links and resources mentioned - camelcamelcamel.com For more from Nastassja Lusengo, visit https://www.instagram.com/ms_sugar_plum/ on Instagram