Mada Seghete joins Product Love to talk about driving growth and virality in the mobile space

Summary: This week on Product Love, I talked to Mada Seghete, cofounder of Branch.io, as well as Head of Strategy and Market Development. Branch.io is a mobile linking and attribution platform. Mada created Branch as a solution to solve her issues with mobile. In the past, she noticed that there were issues with tracking the mobile experience. When an app opens, there weren’t many ways to figure out where that user had come from, what they were doing next, so developers couldn’t customize their customer experience. The core of Branch is to combat that, by building a link to understand where users are coming from and what their experiences in-app reflected.  This week on Product Love, we talked about how companies can drive mobile growth and virality.